Monday, June 29, 2009

The Next Generation of Gaming Consoles

We're still a long way away from seeing the next generation of Xboxes, PlayStations and whatever Nintendo has up its sleeve, but Ubisoft is already preparing for the future.
"The next generation is going to be so powerful that playing a game is going to be the equivalent of playing a CGI movie today," predicts Yves Guillemot, chairman and CEO of the publisher.
Next generation, estimates Guillemot, top tier games will likely average $60 million to make.
The ramifications for that are unknown. It could mean higher retail prices or lower return on investment. Ubisoft hopes to supplement the cost by reusing assets in the film community as it is currently doing with its game adaptation of James
Microsoft is the most ambitious of the console makers, saying it plans to market the launch of its recently announced "Project Natal" motion-sensing controller as prominently as it marketed the launch of the Xbox 360. In essence, Natal’s launch will be a next generation launch of sorts.

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