Monday, June 29, 2009

Games are the fastest growing entertainment

In 2008, worldwide hardware and software sales were $44 billion, while US hardware and software sales were $19.5 billion. That compares to the combined US movie box office and DVD movie market of $22 billion and entertainment-related book sales of $9 billion. Right now, games are about 15 percent of the overall $75 billion in entertainment spending in the US. That percentage is expected to grow, since games are the fastest-growing entertainment sector. A reason for the growth is that gamers continue to play games even as they get older; the average age of gamers is now 35, compared to under 20 in the 1980s. There are also many more female gamers, who now account for 35 percent of the console market. In a separate report today, market researcher NPD said that females are a growing part of the console audience.
Beyond 2011, revenues from non-traditional sources — online games, casual games, mobile phone games, downloadable content, and in-game advertising — are expected to contribute meaningfully, offsetting slowing growth of packaged goods software sales, the report says. Over 10 years, digital content is expected to account for almost all of the game industry’s growth.

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